Swipe ideas from some of the best Facebook ads
Using a case study to highlight how a real person has benefited from a product is a powerful technique.
There's something else at work, here. Think of a typical ClickFunnels user and you generally will have a preconception of who they are. I'm not saying this is always the case, but my idea of a ClickFunnels customer doesn't look like the gentleman in this ad. Far from it.
By using what appears to be an older, skilled professional breaks from the norm, and demonstrates that it's a product for real, serious businesses.
So, if you're a real, serious business then this ad is going to change your perception of ClickFunnels. And as we know, changing people's perceptions can be very, very difficult.