Swipe ideas from some of the best Facebook ads
This ad from WordStream gets straight to the point - "5 Keys to Getting a High Quality Score".
To most marketers, the benefits of this knowledge is obvious, and whilst I may be tempted to expand slightly on that introductory sentence, it's still very effective in getting their target audience's attention. After all, who isn't chasing a perfect quality score?
This technique is designed to build an element of trust around the brand. By giving away free information that is likely to help their target market, WordStream are playing on the 'reciprocity rule' of persuasion. This is one of the most powerful persuasion techniques, and as psychology expert "Brian Tracy" states, "If you do something nece for me, I'll do something nice for you". In effect, the person who gained the free knowledge now feels a sense of obligation to reciprocate.