Swipe ideas from some of the best Facebook ads
If you've ever visited the Promo website you'll have seen this ad pop up on your timeline often. That's because they use remarketing techniques to deliver ads to people who have shown an interest in their product.
What's so good about the Promo ads is that on EVERY campaign they choose a video that grabs your attention, as if a hand is reaching out of the screen and forcing you to watch.
When you're producing any type of content that contains video you'll know that original and innovative video is an absolute must.
As for the ad copy, it uses the tried-and-tested technique of highlighting customer's pain points, and deliverying a solution that resolves them.