Swipe ideas from some of the best Facebook ads
Advertiser: Filippo Loretti
This Facebook ad From Filippo Loreti has class written all over it. The striking use of blue makes the watch appear desirable from the outset.
Notice how the ad opens with Thinking of buying...? That's a technique used extensively to get you to start thinking of your own situation. It's common because it works well. It frames the reader and gets them ready for the message or call-to-action.
The next sentence is particularly clever. It is designed to punctuate your thought processes.
At first glance it looks as if they've got something bad to say about the Filippo Loreti watch. But in effect, it's getting you to read an independent review on a well-respected publication, Business Insider.
That third-party review on BI does the job of removing all the objections you may have formed, prior to visiting the retailer and buying a product.
This ad kicks off by using a customer review, which is a great way of showing social proof.
To be fair, the image is a little uninspiring, and I'd have been tempted to show more of what the end user will be paying for.
The blue call-to-action button is good, and really draws your focus to it.