Swipe ideas from some of the best Facebook ads
Sometimes, the most effective ads are the ones that just come out and say what it is you're offering your customers.
And this ad from Join Papa does just that.
There's no messing around. No deals, incentives or lead magnets. Just a list of things that you can use Papa for (groceries, airport trips etc.). That's all is needed to put ideas into your head.
Book your safe, affordable ride today is a good call-to-action, not just because it's strong, but also because they've included the word 'safe' in the sentence. They obviously know that safety is a motivating factor for those wanting to book a taxi.