Swipe ideas from some of the best Facebook ads
Advertiser: Alli AI
Find 150-200 niche backlinks in the next 90 minutes is the opening line to this ad, and it sums it up nicely what you're going to be getting for your money.
If you're in the digital marketing industry, as I am, then you'll know how valuable this is by default - there's not much more explaining that is needed. But the next sentence is clever, because it then asks a question.
This breaks the normal convention of opening with a question and then giving the reader the benefits.
Using screenshots of the product in action is also a tried-and-tested technique to give the reader an idea of what to expect.
However, from a digital marketing perspective I'm going to advise you not to use services like these, because they're against the terms of Google, and may land your website with a penalty that'll feel like you've gone to prison.
Advertiser: My Web Audit
Another clever little ad from My Web Audit, this one goes straight in with a big benefit - "just got easier". Any way you can tell the reader that their lives are just about to get easier is a good tactic. After all, we are ALL busy.
Note how the ad provides a screenshot of the actual product itself, along with a cleverly-placed call-to-action ("preview template"). It doesn't look like a standard call-to-action button; it appears more like a subtle and non-intrusive action. This method is so good that I'm going to trial it on my ads too.
Advertiser: My Web Audit
The more I pull apart this ad, the more impressed I am with it.
It begins by giving you a snippet of knowledge (To close a sale... etc), which really gets you thinking about your own situation. This has the effect of drawing you further into the message to find out more.
That already makes a great advert. It then draws you in further by telling you that this is the opportunity you need to discover how it applies to your own business.
It follows on by saying that there are free templates ready and waiting for you to download at your leisure.
Sure, it's a blatent lead magnet, but when the value is as apparent as it is in this ad, it's a worthwhile compromise.
The visuals are very well done too. By including teaser screenshots of the product you already know what it is you're signing up for.
Once again, this ad starts with an opening question which immediately puts the emphasis on the reader and their situation.
I like the opening sentence, because it combines a question with a statement of fact, which works doubly well.
It then uses a classic FOMO (fear of missing out) tactic by asking are you?.
I'd have done more with the graphic, and included real screenshots of a calculator or quiz in a real web page, but overall this is an effective ad.