Swipe ideas from some of the best Facebook ads
Advertiser: Dean Graziosi
First three words - Now Just £7. Each of those words has significance when it comes to persuasion. The first two are very persuasive words. And the number seven? Well, there's an idea that the number 7 can boost sales because many people consider it to be a lucky number. So much so, that everyone seems to include it in their pricing: £97, £99.97, £227. It's everywhere.
Of course, there is little research to back this up, but some marketers swear by it.
Looking past the first few words, the copy states that you can either buy an overpriced cup of coffee or join the mastermind. This is classic comparative marketing which forces you to think about how little you are risking by making the purchase.
I wouldn't have said that this is the strongest ad in this swipe file of ads, but I've left it in because it's an interesting one, if a little intriguing.
An excellent example of the use of a show-stopping picture that stops people scrolling and gets their attention, even before you read the copy.
The use of emojis also has the same effect, and while I'm not a huge fan of their overuse, the balance is just right.
Also note the use of that magic number - 7 - again, which seems to crop up regularly in ads.
The ad's primary strategy is to create urgency and scarcity, which it does very well by placing the emphasis on the fact that this us a limited offer.
There's that lucky number again - 7!
This ad taps right into the core motivation of the reader (assuming they've targeted their audience) by using that little word need. This changes the reader's preconceptions from a 'want' into a 'need', which is a clever idea.
Note also the inclusion of the phrase written by email experts at Mailchimp. Including this phrase gives credibility and reassurance that it's going to be an authorative download by people with first hand expertise and knowledge of the subject.
A short, but highly effective ad that addresses the reader's primary concerns, whilst also getting the message across what the benefits are, ie selling out your next event.