Swipe ideas from some of the best Facebook ads
Advertiser: Digital Marketing by Udacity
Copy is scarce (actually it's pretty much non existent) on this ad, but I've included it because it pretty much does what it says on the tin.
You know exactly what you're getting, even if you are aware that it's a lead magnet.
Sometimes it's worth going for absolute simplicity.
Dyson clearly understand that the judicious use of displaying products actually being used works well with consumers. It helps them to visualise what those products can be used for. Its the closest thing to actually having the product in your hands (a tactic that sales people have relied on for decades).
Let's be honest, their products are visually striking too, with strong bold (but simple) colours that grab your attention by the eyeballs.
The inclusion of the price is wise. People naturally think that a Dyson is going to cost a lot more money, so it breaks the myth.
A money-back guarantee is there to take away the risk and concern (it's still a big purchase) and to build trust and reassurance.
And because we consumers are an impatient lot, the next day delivery copy satisfies that nicely.
Advertiser: Google Ads
Who doesn't like a bit of free ad credit? In order to win over new customers to their advertising platform, Google have gone straight into a cash incentive with their ad.
The video is accompanied by a short but effective sentence which highlights the main benefit of joining their platform: potential new customers.
The sentence Just write your ad, decide who to reach, and go live is good, too. It makes the whole signup and getting started process a breeze.
Not so long ago we marketers would laugh at Google's attempts in advertising. They were often clumsy and badly-worded. It looks like they've finally hired a better team to take care of their ad campaigns.
Google have used a simple approach with this advert, keeping it easy-to-understand, and highlighting the benefits of getting some free training under your belt.
They've made sure they include the word 'official' in their copy, which is good. There are far too many so-called experts peddling their digital marketing courses (am I one of those?), so this tactic gives a lot of credibility to the ad.