138 Inspirational Facebook Ads

Looking for some inspiration for your next Facebook ad? Here are some great examples for your next idea.

Swipe ideas from some of the best Facebook ads


Advertiser: Gardiner Dental

Smiles. They work well in ads because whenever we see someone smile we feel the same. We can't help but see smiles in a positive light.

The copy in this ad by Gardiner Dental is also effective, if a little busy. I'd have broken it up slightly into two paragraphs to make comprehension a little easier.

The wording is a little fragmented (e.g. Our promise to you: over 15 years experience). That's not a promise, that's a statement of how long they've been operating. A better idea would have been to say, Our promise to you: full satisfaction or your money back.

I notice from this ad that the landing page ([xxx].lpages) is from LeadPages. Originally they used xxx.leadpages.net which was a dead giveaway that this was a lead magnet and sales funnel.

smilescomprehensionlead magnetsales funnel

Advertiser: Greater Birmingham Chamber

This isn't an ad, but it could well be turned into a highly-effective ad easily, because of the way it immediately catches you off-guard with the picture.

Using smiling people has the effect of creating a warm and positive association with the ad. And it makes it very human.


Advertiser: Guardian Labs

And another smile!

By now you should have a good idea as to why smiling humans work well on any type of ad.

This ad by Guardian Labs uses a classic case study approach that demonstrates social proof.

The only thing I'd say is missing is a strong call-to-action.

smilescase studyemotion

Advertiser: StreamYard

This benefit-laden advert from StreamYard goes straight for the jugular - BAM! BAM! BAM!

Why mess around explaining all the different features when you can just tell people what they'll gain by using a product?

The use of real people with smiles is a good tactic, and reinforces the copy. This ad is very good at catching your attention, which is a primary goal of advertising. Listing the features can come later after the click!




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