Swipe ideas from some of the best Facebook ads
Advertiser: Gardiner Dental
Smiles. They work well in ads because whenever we see someone smile we feel the same. We can't help but see smiles in a positive light.
The copy in this ad by Gardiner Dental is also effective, if a little busy. I'd have broken it up slightly into two paragraphs to make comprehension a little easier.
The wording is a little fragmented (e.g. Our promise to you: over 15 years experience). That's not a promise, that's a statement of how long they've been operating. A better idea would have been to say, Our promise to you: full satisfaction or your money back.
I notice from this ad that the landing page ([xxx].lpages) is from LeadPages. Originally they used xxx.leadpages.net which was a dead giveaway that this was a lead magnet and sales funnel.
Tagssmilescomprehensionlead magnetsales funnel
Advertiser: Greater Birmingham Chamber
This isn't an ad, but it could well be turned into a highly-effective ad easily, because of the way it immediately catches you off-guard with the picture.
Using smiling people has the effect of creating a warm and positive association with the ad. And it makes it very human.
Advertiser: Guardian Labs
This benefit-laden advert from StreamYard goes straight for the jugular - BAM! BAM! BAM!
Why mess around explaining all the different features when you can just tell people what they'll gain by using a product?
The use of real people with smiles is a good tactic, and reinforces the copy. This ad is very good at catching your attention, which is a primary goal of advertising. Listing the features can come later after the click!