Swipe ideas from some of the best Facebook ads
Advertiser: Angie Gensler
I like this ad, because the copy focuses on what others have said about the product, rather than what Angie says. This shows social proof and popularity, because it's actually an ad-turned-testimonial.
The use of a picture of Angie herself also adds social proof, and the inclusion of the product itself (a calendar of social media content) shows people what they will be getting, helping to manage her customer's expectations.
There it is again - a testimonial that demonstrates social proof, rather than having to rely solely on marketing copy to sell a product (or in this case, a service).
Dropbox have given the testimonial a lot of surrounding space, which creates a lot of emphasis on it. Chances are you read the testimonial before the rest of the copy, which is just what they were trying to do.
The straight-to-the-point ad copy reinforces the testimonial. A simple but highly effective ad, even if I can't for the life of me work out what the fancy bag is trying to say.
Tagstestimonialsocial proofwhite spacesimpleeffective
I don't know about you, but whenever I hear or read the brand name 'Huel', I always associate it with 'Hurl'.
Not that it puts me off. I love the branding on their packaging, and the visuals on their ads are always absolutely bang on the money.
The ad copy works very well, with short testimonials from their customers used to create social proof.
Great job, Huel
Tinder minus poor people. Is this offensive to some? Perhaps, but that's not my point by including this ad in my list of inspirational Facebook ads.
There's little doubt that it's going to be a divisive advert, but the words and visuals speak volumes, and that makes it a good ad, even though the ethics are dubious.
Notice how they've included the number of people who are already using the app. This is a tactic called 'social proof', which sets out to demonstrate how popular it is with their users (the crowd mentality).
This ad kicks off by using a customer review, which is a great way of showing social proof.
To be fair, the image is a little uninspiring, and I'd have been tempted to show more of what the end user will be paying for.
The blue call-to-action button is good, and really draws your focus to it.
Advertiser: Outdoor Voices
Another excellent ad from Outdoor Voices, who open up with a great testimonial with lots of personality and storytelling.
I'm assuming that the picture is of Lex herself, which is a great way to reinforce the message and sprinkle in a little bit of social proof too.
A classy ad that's not too forceful in its approach, delivering a frictionless appeal.
Advertiser: Sabri Suby
If I'm honest, this superlative-laden ad is a little bit too heavy on the 'power words', to the point that it feels a bit hype-y to me.
But regardless of how you feel about using hyperbole to sell products, Sabri Suby uses some good techniques.
He starts off with lots of social proof (90,000 books on the first day of release and "best-seller within 10 minutes flat". This technique is good - as long as you're willing to prove that they're verifiable facts, because there's always someone out there who is skeptical enough to go looking for that proof.
Once again, we see a picture of the actual book itself, which gives a visual representation of what you're getting for your money.
Personally, I'd have opened up the copy highlighting the target market, as it's not immediately clear who the book is aimed at.
Tagspower wordssuperlativeshyperbolesocial prooflead magnet
Another ad that uses a testimonial review in place of standard marketing copy.
Not only does this advert cleverly build up social proof from the get-go, it also reinforces the message with a real photo of someone using the product (always a winning combo).
Add to that a picture of the product itself and you're left with an ad that works really well.