Swipe ideas from some of the best Facebook ads
Tinder minus poor people. Is this offensive to some? Perhaps, but that's not my point by including this ad in my list of inspirational Facebook ads.
There's little doubt that it's going to be a divisive advert, but the words and visuals speak volumes, and that makes it a good ad, even though the ethics are dubious.
Notice how they've included the number of people who are already using the app. This is a tactic called 'social proof', which sets out to demonstrate how popular it is with their users (the crowd mentality).