138 Inspirational Facebook Ads

Looking for some inspiration for your next Facebook ad? Here are some great examples for your next idea.

Swipe ideas from some of the best Facebook ads

STOCK PHOTOGRAPHY

Advertiser: Digital Agency Network

Putting aside the obvious stock photography to one side for a moment, this is a good ad simply because it follows the convention of asking a question and following it up with an answer.

Perhaps the use of a not-so-obvious stock photo would help a great deal with this ad.

Tags
stock photographyquestionbenefitsdownloadslead magnet

Advertiser: OpenMoney

Cue the beautiful woman in full-on model pose, with her laptop and the obligatory cup of coffee.

Yes, this screams 'stock photography', but at least this ad from Open Money tries hard to fuse it with brand colours.

Of course, stock photography alone isn't going to break your campaign. Many do it successfully. But it just feels a little too similar to many others that are pumped out day after day.

Originally, this ad caught my attention. Perhaps it was the colours. But looking at it with fresh eyes I wouldn't really say that this ad is particularly well concieved. I've left it in this list because there are some lessons to be learned.

First, the opening sentence starts with 'We'. I don't recommend that, simply because if you talk about your business, viewers are likely to think 'so what?

Sure, it then goes on to tell you that you can get personalised financial advice, but the main benefits are lost, and it all feels a little negative.

Now, I know that they are obliged to state that 'capital at risk', but I'd have added that to the description at the bottom of the ad. I'm not going to go off running to see if that's permissable, but you get the idea - you're throwing up objections and obstacles in the are that should be concentrating on benefits.

The inclusion of the link (with all its tracking tags) is a distraction too.

Not a great ad from OpenMoney. Missed opportunities galore.

Tags
objectionsyoustock photographybeautycolourbenefits



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