Swipe ideas from some of the best Facebook ads
Advertiser: Max Lonsdale
There it is again - the copy opens up with a direct question to the reader which challenges them to think about their own situation. That's a great technique.
This ad from Max Lonsdale then heads off into a story (another classic technique) which aims to reinforce his expertise and experience.
Max obviously knows how effective How To... features are in copywriting, and although this ad is a little 'wordy', it's clear he (or his team) know how to put together a winning strategy for his ad campaign.
Tagsquestionstorytellinghow tolead magnet
Advertiser: Melonie Dodaro
Stories sell. Any marketer or copywriter will tell you this.
And Melonie Dodaro obviously knows this. As well as telling her story, she's also cleverly weaving in her expertise and knowledge in this ad.
I'm not sure why she went with the black and white visuals. Perhaps she found because it was different, it got a higher clickthrough rate than the colour version. That's a split test waiting to be tried out!