Swipe ideas from some of the best Facebook ads
Gillette may have faced a consumer backlash earlier on this year over their involvement in the #MeToo campaign, but this ad shows that they're moving on and making all the right noise.
Notice the similarities to other razor ads - they knew they had to innovate to stay abreast of their competition (especially by providing a subscription option), and they've nailed it here - at least with their visuals.
I can't help but think they could have gone much further with their copy, though. Sure, it's short, sweet and succinct, and they've let the visuals done the talking, but I would consider offering some type of incentive too, such as a one-month trial, or 'sign up and get two months for the price of one'.
Good effort though, Gillette.