Swipe ideas from some of the best Facebook ads
Advertiser: Rob Moore
I'm busy. You're busy. We are all busy.
That's the tactic with Rob Moore's ad in this example. By telling us that Rob has one minute to explain about the Business Breakthrough Summit, it's showing that he cares about your time.
We are often reluctant to watch (or read) adverts simply because there is a time commitment involved. By reinforcing the 60-second rule friction is reduced, and viewers will be more inclined to watch it, because they know it won't take much time.
I'd have added a benefit at the end of the second, just to give it a little boost, such as:
Click 'Learn More' to register your ticket today and discover the breakthrough your business needs
But hey ho.