Swipe ideas from some of the best Facebook ads
You've gotta chuckle at first glance of the ad, because we all do it. Don't we? Of course we do.
Using an interesting and unique statistic in this way shouts "GIVE ME YOUR ATTENTION A MOMENT", which is what advertising is all about.
The ad copy explains in a short sentence what the ad is all about, and follows up by summarising the main benefits of the platform (speed, price, quality).
The only thing I'd do differently is to ensure that any UK-targeted ads have the correct price format. We don't use commas in our currency (£0,77?), and while we know exactly what it means, it may make people think twice about using a linguistic tool that may not understand the quirks of the English language and formats.
Other than that, a cracking ad that gets the job done.