Swipe ideas from some of the best Facebook ads
Another ad that relies solely on the visuals (in this case it's a video) to do all the talking.
I would be tempted to write a single-sentence to highlight the benefits of the laptop stand. Remember, you're selling solutions, not a product, so I would focus on such things as comfort, quality and health.
Right then, I'm not going to take a punt and attempt to translate this ad, but I just want to concentrate on the phenomenal use of imagery to convey desire.
This ad makes me want to pack my bags right now and head to the airport. That's what great visuals can achieve. Enough said.
Dyson clearly understand that the judicious use of displaying products actually being used works well with consumers. It helps them to visualise what those products can be used for. Its the closest thing to actually having the product in your hands (a tactic that sales people have relied on for decades).
Let's be honest, their products are visually striking too, with strong bold (but simple) colours that grab your attention by the eyeballs.
The inclusion of the price is wise. People naturally think that a Dyson is going to cost a lot more money, so it breaks the myth.
A money-back guarantee is there to take away the risk and concern (it's still a big purchase) and to build trust and reassurance.
And because we consumers are an impatient lot, the next day delivery copy satisfies that nicely.
Advertiser: Game of Thrones
Erm, because it's Game of Thrones, and because it's a hot topic.
Notice how the copy opens with a question? That's designed to get you thinking and imagining right from the outset, which is a good tactic to use.
I also like the embedded poll option too. Any type of interaction on an ad is going to see a larger amount of clicks.
VIsuals are great, too.
Gillette may have faced a consumer backlash earlier on this year over their involvement in the #MeToo campaign, but this ad shows that they're moving on and making all the right noise.
Notice the similarities to other razor ads - they knew they had to innovate to stay abreast of their competition (especially by providing a subscription option), and they've nailed it here - at least with their visuals.
I can't help but think they could have gone much further with their copy, though. Sure, it's short, sweet and succinct, and they've let the visuals done the talking, but I would consider offering some type of incentive too, such as a one-month trial, or 'sign up and get two months for the price of one'.
Good effort though, Gillette.
Pictures of food ALWAYS grabs eyeballs. That much is guaranteed. Chuck in some pills and you've got a winning combination. Probably.
Notice the way that iHerb have not gone for a typical 20% off or 50% off. They've used a non-conforming 22% off instead, which breaks the pattern, which all good advertising should do.
If you've ever had to produce presentations then you'll know that creating infographics takes time, effort, and a huge amount of creativity.
As I've said in another example on this list of inspirational Facebook ads, I've never been a big fan of capitalising all the words in a sentence, because it slows down reading and comprehension.
But the well-produced visual works well to do most of the hard work of selling the product to the reader.
Although Infograpia have used a discount code, it doesn't state on the ad what this discount is, which is a missed opportunity.
I know Facebook won't allow before-and-after photos containing human bodies, but what about houses?
Well, I don't see why not.
The great thing about this ad is that it demonstrates the transformation after the work has been done. Seeing is believing, after all.
The copy could be stronger, but this ad is all about the visuals.
Advertiser: Jade Yoga
I don't know about you, but little things like the omission of full stops (periods, for you American folk) at the end of a sentence is slightly irritating.
But perhaps that's the idea. It's a well-known fact in marketing circles that a typo or grammatical mistake can result in a higher clickthrough rate, so perhaps that was the intention with this ad.
The visuals are really good, and the obligatory pet has been added for extra effect.
My only gripe is that you don't really know what the actual product is until you read the last line. Turns out it's all about the mats. Well, who'da thought?
Tinder minus poor people. Is this offensive to some? Perhaps, but that's not my point by including this ad in my list of inspirational Facebook ads.
There's little doubt that it's going to be a divisive advert, but the words and visuals speak volumes, and that makes it a good ad, even though the ethics are dubious.
Notice how they've included the number of people who are already using the app. This is a tactic called 'social proof', which sets out to demonstrate how popular it is with their users (the crowd mentality).
Unless I'm very much mistaken there's something very wrong with this ad (which is why I included it here).
The copy suggests that the product on offer are flowers, but the picture shows trainers (sneakers).
One of the big rules of advertising is to ensure that your copy and your visuals complement each other. This one doesn't, so it's a massive thumbs down for me. I'll put it down to a mistake, rather than bad judgement.
Most of the people I know absolutely love gadgets, especially ones that make our lives a little bit less complex.
Here's a punchy little ad that has got the balance just right. The copy is simple and straight to the point (no convoluted and irritating sales tactics here), but backs it up with a powerful image that shows the product in use.
Add a beautiful woman (don't blame me*) in a quirky pose and it leaves a strong and lasting impression in the mind.
*Women may disagree!
I'm not a great fan of using marketing buzzwords in ads, simply because they have the ability to alienate people. Many business owners are so busy running their business that they're too busy to go looking for what a "content discovery platform" means.
But that's a minor observation in this ad by Taboola. Otherwise, the copy does a great job in selling the benefits of the product, and uses a great visual to reinforce the message.
The only thing I'd do is to make the revenue amount a little more realistic. I'm sure that there are a handful of websites that make this sort of money from Taboola ads, but for the majority of us (i.e. their core market), we'll get nowhere near this type of revenue. Managing expectations is oh-so-important in advertising, so be realistic with your claims or face disappointment from your users.
Advertiser: True North Mortgage
It's clear right from the outset that this ad from True North Mortgage is trying really hard to catch your attention. And yes, it does work too (because it's here in this list of inspirational ads).
Once it's got your attention it asks a direct question: "Are you saving with True North Mortgage". That's a well-used technique to get you thinking. However, it's not really an open-ended question, and the answer - at least for most people - is going to be "No".
Oops! Any good sales expert will tell you that when you get your audience saying "No" then it's much more difficult to sell.
Rather than asking that particular question, I'd change it to something along the lines of "Are your mortgage payments leaving you broke at the end of the month?". There's a much greater chance of the reader saying "Yes", which makes it easier to move to the next level of the sales funnel.
Great visuals though, especially the strong use of the colour orange that will be hard to miss as you're scrolling through your Facebook posts.