Swipe ideas from some of the best Facebook ads
VISUALS
Advertiser: Luxy
Tinder minus poor people. Is this offensive to some? Perhaps, but that's not my point by including this ad in my list of inspirational Facebook ads.
There's little doubt that it's going to be a divisive advert, but the words and visuals speak volumes, and that makes it a good ad, even though the ethics are dubious.
Notice how they've included the number of people who are already using the app. This is a tactic called 'social proof', which sets out to demonstrate how popular it is with their users (the crowd mentality).
Tags
crowdsocial proofethicsoffensivevisualsAdvertiser: Taboola
I'm not a great fan of using marketing buzzwords in ads, simply because they have the ability to alienate people. Many business owners are so busy running their business that they're too busy to go looking for what a "content discovery platform" means.
But that's a minor observation in this ad by Taboola. Otherwise, the copy does a great job in selling the benefits of the product, and uses a great visual to reinforce the message.
The only thing I'd do is to make the revenue amount a little more realistic. I'm sure that there are a handful of websites that make this sort of money from Taboola ads, but for the majority of us (i.e. their core market), we'll get nowhere near this type of revenue. Managing expectations is oh-so-important in advertising, so be realistic with your claims or face disappointment from your users.
