Swipe ideas from some of the best Facebook ads
Advertiser: Click Intelligence
This copy opens with a question, which is always an effective way of getting people thinking right out of the blocks.
Below that, there's another hypothetical question with just one answer: 'yes!'. This is a classic sales technique. Getting someone to say yes is a compliance technique that helps people to justify their actions.
Note the green icons too - which accomplish the same thing.
There's a little bit of tidying up of the grammar needed in the graphic, but overall this is a strong ad with some excellent copy.
Another ad which opens with a question right away. This ad is brought to you by ClickFunnels, which is owned by the copywriting expert Russell Brunson.
In this ad there's a lot of persuasion going on, from the use of the phrase 'Top Secret' to the use of 'YES' (see the ad above for an explanation).
Notice the use of hyperbole in the bottom strapline too. No wonder this ad got a lot of engagement - and probably a huge amount of clicks, too.
Advertiser: True North Mortgage
It's clear right from the outset that this ad from True North Mortgage is trying really hard to catch your attention. And yes, it does work too (because it's here in this list of inspirational ads).
Once it's got your attention it asks a direct question: "Are you saving with True North Mortgage". That's a well-used technique to get you thinking. However, it's not really an open-ended question, and the answer - at least for most people - is going to be "No".
Oops! Any good sales expert will tell you that when you get your audience saying "No" then it's much more difficult to sell.
Rather than asking that particular question, I'd change it to something along the lines of "Are your mortgage payments leaving you broke at the end of the month?". There's a much greater chance of the reader saying "Yes", which makes it easier to move to the next level of the sales funnel.
Great visuals though, especially the strong use of the colour orange that will be hard to miss as you're scrolling through your Facebook posts.