Free Tutorials

You don't need to pay to learn from a digital marketing virtuoso. Here are some of my tutorials.

Elevator Pitch
  • Chris Haycock
Elevator Pitch

An elevator pitch is a short but persuasive statement that explains what your idea, product or company does, that helps you to determine who you are, and what you do. It should last around 20 to 30 seconds, hence the name.

Market Research
  • Chris Haycock
Market Research

Market research is an essential activity to gather information and data about people that you intend to market your products and services to. It also provides relevant data that helps you to determine the best strategy to reach them.

Buyer Mapping
  • Chris Haycock
Buyer Mapping

Once you've understood your market's buying cycles, you're able to take that information and map it to your website, to ensure that it meets the needs of the visitor, no matter where in the buying cycle they are.

Website Essentials
  • Chris Haycock
Website Essentials

You may have the most beautiful website in your industry, but is it up to the job of creating business for you? In this lesson we'll look at the essential factors that ensure that your website is optimised for your business objectives.

Landing Pages
  • Chris Haycock
Landing Pages

Often referred to as a 'lead capture page', a landing page is a web page that is created for a specific marketing campaign that is designed to capture the visitor's attention, and either convert them into a customer or lead.

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