Videos & Interviews

Video - the lifeblood of the internet. Here are some of my favourite videos.

Trust - The Most Important Aspect of your Website
Trust - The Most Important Aspect of your Website
Trust - The Most Important Aspect of your Website

If your website visitors don't trust you, then you're going to struggle to get sales and conversions, and your visitors will abandon you in seconds.

Trust is perhaps the most important aspect when it comes to commercial websites. If visitors think your operation is a bit shady, then they won't be reaching for their wallets any time soon.

Here are ten tips to build trust.

Turn your Website into a Powerhouse
Turn your Website into a Powerhouse
Turn your Website into a Powerhouse

How would you like to turn your website into a sales and marketing POWERHOUSE?

How would you like to double - or triple - the sales from your website? By thinking about conversion optimisation, you can increase your customers by making simple changes, without spending any money in the process.

Here's why you should think about optimisation in a completely different way.

The Power of 'You'
The Power of 'You'
The Power of 'You'

What's the most powerful word in the English language? You might be tempted to say that it's 'love', 'money', 'free' or even 'save'. Some might argue that it's the word 'why'.

Sure, they're all powerful words when used in the right context. But you're forgetting another, more powerful word - 'YOU'.

'You' causes the reader to instantly make the conversation you're having about them. And in marketing, that's the number one thing you should be doing.


Other Expert's Videos

Hey, let's not make it all about me! You came to this website because you're interesting in making your digital strategy much better, right?

In the spirit of sharing, here are some other videos from marketing experts and organisations that I recommend you watch. They're incredibly good.


Keyword Research with OSE and the Keyword Difficulty Tool
Keyword Research with OSE and the Keyword Difficulty Tool

Studying your competitors can help identify keyword opportunites for your own site. How to use the Keyword Difficulty Tool to identify potential expansion opportunites for your site.

Tactical Strategies for Finding Customers on Instagram
Tactical Strategies for Finding Customers on Instagram

On one level, you want to grow the popularity and the awareness of your profile. Your brand needs to grow on Instagram. So, you need to grow the awareness of your profile.

Gestalt Psychology and Why It's Essential for Good Design
Gestalt Psychology and Why It's Essential for Good Design

Why do we see what we do? What helps our brains perceive the world around us? What makes something poorly designed? Gestalt psychology helps us with all these questions and can be applied to anything from a website to a well designed logo.

The Power of Advertising Slogans
The Power of Advertising Slogans

What's the goal of a great tagline? To leave a clear, memorable message in a customer's mind. But coming up with a powerful tagline is harder than it looks. Learn what makes a great tagline and how they can impact your brand.

How To Create A Blog Promotion Plan
How To Create A Blog Promotion Plan

Kimberly Ann Jiminez shows you exactly how to create a blog promotion plan to send more traffic to your blog like a champ.

3 Email Marketing Hacks to Increase Your Click Through Rate
3 Email Marketing Hacks to Increase Your Click Through Rate

Are you sending emails with low click through rates? Chances are it's annoying your list and lowering your sales. Here are 3 email marketing tips to increase your email CTR.

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